CREATE OUTSTANDING DESIGN EXPERIENCES
We introduce human-centered design to help our clients fix pain points and disrupt traditional operating models through breakthrough products, services and ways of working. Designing experiences to rapidly prototype in order to test, improve and go to market. Learn to see the world through the customers‘ eyes: adopt a design-led mindset in analyzing and creating experience designs Carefully and intentionally improve existing and (re)-design novel experiences across all channels Gain quick insights into the desirability of the experiences by following build, test and learn cycles of prototyping and user testing
HUMAN-CENTERED DESIGN
EMPATHY DRIVEN
• Grounded in a deep understating of each employee’s unique needs and values
• Oriented toward solving the right problem
NON-LINEAR
• Multi-disciplinary
• Divergent and convergent in the same approach
• Inspired by ideas outside the norm
ITERATIVE
• Centered in a prototyping and testing mindset
• Supportive of risk-taking in the search for the best ideas
CREATIVE - MORE THAN BRAINSTORMING
• Methods-based, using structure to manage ambiguity
• Reliant on visual and verbal modes to communicate ideas
SYNTHESIS & INTERPRETATION
Interpretation allows us to synthesize the mess of research, data and finding into the beginning of a design solution. These insights show us not only what people do, but why they do it and – most importantly – how we can design an experience to solve their problem. It is also an integral part to create a common understanding between stakeholders who participate in creating the experience.
From user research to user testing, from low- fidelity to high-fidelity prototypes there is a broad range of deliverables. Depending on business needs, the audience, the goals of testing, completeness of the design and tools used to create the prototype, our proven framework will ensure fast and tangible results.
IDEATION & INNOVATION
Different ideation methods and frameworks support in finding new ideas and approaches for innovation. The Ten types of Innovation focuses on the relevant areas that need to be considered for creating new products and services and urges organizations to look beyond the product itself into other ways to innovate, such as brand, channels, services, profit models, etc.
Furthermore, companies are encouraged to look into other industries to find inspiration and use precursors they can apply in their own business.
Fresh ideas, clearly laid out and defined for each relevant area within the Ten Types framework help businesses to kick-start their new business models, products and services.
PROTOTYPING
As a joint team we develop information architecture and wireframes, based on initial use cases and storyboards. Develop low-fidelity to high-fidelity prototypes by using state-of-the-art prototyping tools. We will work together on iterative testing cycles which allows for quick changes to the prototypes.
From user research to user testing, from low- fidelity to high-fidelity prototypes there is a broad range of deliverables. Depending on business needs, the audience, the goals of testing, completeness of the design and tools used to create the prototype, our proven framework will ensure fast and tangible results.
