TRXF
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Technology

Technology

POWER OF TRANSFORMATION

More than ever, do leaders in organizations have the opportunity to use transformative tools to improve the customer experience. Developments in data collection, cloud solutions and smart algorithms are helping to understand and serve employees and customers.

CX Platforms & Architecture

TRXF proven reference architectures identify core functional areas, focusing on a holistic view on the enterprise architecture necessary for customer-centric and experience-driven service interactions. Depending on our clients and the relevant industries they operate in, we adapt the architecture individually and identify the relevant systems. TRXF has well established partnerships, e.g. with Adobe, Salesforce, Oracle, SAP Hybris, Medallia and many more. Their capabilities and tools help to streamline processes, harmonize the legacy IT landscape and manage omni-channel marketing campaigns.

We develop a target CX enterprise architecture jointly with our clients and support them in defining an IT strategy roadmap with prioritized initiatives to begin with.

Customer Analytics & Data

Depending on our clients and the relevant industries they operate in, we adapt the architecture individually. Our TRXF Analytics Factory is a institute with data scientists, customer analytics and market experts, which focus on the end- to-end process of experimenting, prototyping, testing, implementing and standardizing data models and rolling them out in large-scale production environments.

We deliver and implement data models that help our clients successfully manage their data, generate powerful customer insights from it and can create customer experiences tailored to the customers’ preferences.

Digital Technologies

Our vast ecosystem of partners and vendors allows us to support our clients in choosing the devices most suitable and valuable for their business and purpose or making the right acquisitions for the enhancement of their own capabilities. Our assessment methodologies focus on customer value, ease of implementation and maturity levels,

We provide device and vendor recommendations as well as possible candidates for partnerships or acquisitions to assure a perfect fit to our clients’ business and required purpose

Customer-driven Development

TRXF has developed a framework that combines the so-called Factory IT approach (classic, IT-centric, large- scale projects applying waterfall approach) with Fast IT (agile and fast-paced development approach that involves Kanban, Scrum or Extreme Programming, focused on delivering MVPs in a short time frame). Adjusting the IT departments of organizations in a way that they apply the best of both worlds (Right-speed IT) depending on their designated focus is the challenge we support our clients with by identifying the „Right-speed IT“ for our clients.

Identification and implementation support of the right IT organization towards a more customer- orientated development.

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