What it means to be empathy driven: It’s our job to tackle complex business challenges within a fast-paced technology
environment. In Design Thinking, however, we frame these challenges in a way that makes visible how we are solving problems for people. In what sense does our experience help solve our customers’ pains or delight them?
Technological feasibility and organizational viability are answered only in a second step.
Desirability in turn, can be made up of different components itself. Three key basic elements have been defined:
1. Utility– what does the experience offer customers on a functional level?
2- Usability – how easy doe customers perceive the interaction and experience
3- Pleasurability – how enjoyable is the experience on an emotional level?
About creating and making choices:
Human-centered Design initially employs divergent styles of thinking to explore as many possibilities, deferring judgment and creating an open ideations space to allow for the maximum number of ideas and points of view to surface.
It later employs convergent styles of thinking to isolate potential solution streams, combining and refining insights and more mature ideas, which pave a path forward.
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